Transforming businesses through better sales, smarter marketing and exceptional people.
Selected Clients
You can have the best product, the best people and the best intentions in the world, but if nobody knows about you, nobody is following up, and nobody is converting opportunities into customers, the business will struggle.
In my experience, most businesses do not have an ideas problem. They have an execution problem.
That is where I come in.
I look at the entire commercial journey - marketing, sales, people, process and customer experience - identify where the business is leaking opportunities, and help turn those gaps into growth.
90→10
Missed calls reduced daily and increased sales by 38%
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Years in business
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Interviews conducted and 1,100 placements
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Years of GCC & International experience
Generated $50m+ in revenue/billings and sales
Sales training, coaching, strategy, WhatsApp, CRM, prospecting, follow-up and closing for GCC businesses.
20+ years and 20,000+ interviews across legal, corporate, financial services and founder-led businesses.
Strategy, positioning, content, advertising, lead generation and the connection between attention and revenue.
“Most businesses do not fail because they lack opportunity. They fail because they hire badly, market inconsistently and sell without enough discipline. Fix those three things, and the business changes.”
Observe. Diagnose. Prioritise. Implement. Measure. - A repeatable way to find where a business is leaking opportunity - and fix it. Not a decorative report: a clear diagnosis, practical priorities and direct support to improve performance.
Observe
Get inside the business - calls, frontline behaviour, customer journey and how work actually happens.
Diagnose
Identify where opportunities are being lost - in sales conversations, follow-up, hiring or marketing.
Prioritise
Focus on the fixes that will move performance fastest, not a long list of nice-to-have improvements.
Implement
Consultant the team, tighten process and change behaviour - not just recommend from a distance.
Measure
Track whether the changes are working - and adjust before momentum is lost.
Eye Infirmary: audited call handling, reception and the patient journey from first enquiry to appointment.
These are independent ventures - my core work is commercial consulting for businesses.
A video-first recruitment platform where candidates upload 30-60 second introductions, helping employers see the person behind the CV.
A direct property platform connecting landlords and tenants, reducing agent dependency, commissions and unnecessary costs.
A GCC marketplace for properties and businesses for sale, with affordable listings and optional paid boosts for greater visibility.
Co-founded with Naz Grimley, Remedy provides specialist marketing, sales and recruitment solutions exclusively for healthcare, wellness, beauty and salon businesses.
