Automotive, Al Zayani Investments

The brief

Help sales executives and managers improve how they create opportunities, handle real customer objections and convert interest during a difficult trading period.

The intervention

Karan delivered an interactive sales session for Al Zayani Investments teams representing major automotive brands. The session used live discussion and role-play to identify where opportunities were being lost and translate the diagnosis into practical behaviours.

• Prospecting beyond new walk-ins: old enquiries, existing owners, service customers, referrals and personal networks.
• Faster response, stronger qualification and better use of test drives.
• Early objection discovery and intelligent trial closes.
• Trust-led “anti-sell” techniques that reduce pressure and increase customer autonomy.
• Structured follow-up across calls and WhatsApp.
• Managing concerns about timing, family approval, comparisons, affordability, availability and wider market uncertainty.
• Leadership attention to controllable activity: conversations, response speed, follow-up, product knowledge, pipeline quality and CRM use.